Signature Gifting
Overview
A catalogue for Yogabar's Signature Gifting Range: boxes, jars and hampers made to be given. The aim was to present a wide range as one considered collection, and to show health food as something you could hand over at a celebration.
Brief and challenge
The range spans tall printed tubes, glass jars of nuts and raisins, and smaller tins of Protein Date Minis, each with its own label colour. Laid out side by side they could easily look like a stock list rather than a set of gifts.
Role and deliverables
We art-directed and shot the product photography, then designed the catalogue and its print-ready layouts.
- Catalogue design
- Product photography
- Art direction
- Print-ready layouts
Process
Each product is shot against saturated colour, with backdrops in magenta, lime and deep green picked to sit against the packs' own labels. Tins rest on painted plinths and gold-lidded jars of cashews, almonds and raisins stack beside tall tubes such as The Goodness Stack, so scale and grouping read at a glance. We then set these frames into a modular grid, carrying the pink, violet and teal lotus illustration from the packaging onto the pages between them.
Outcome
The finished catalogue reads as one family, the grid and colour blocks doing the work of holding very different objects together. Photography, lotus artwork and layouts were delivered as a print-ready set that can take new products as the range grows, closing on the line Eat. Love. Celebrate.
