Durex
Comedy opens the conversation.
Overview
The One Night Stand Up is our entry to the D&AD New Blood Awards 2024, answering Durex's brief to break down barriers to sexual freedom. The idea moves the conversation onto the comedy stage, where awkwardness is already the material.
Brief and challenge
People avoid talking about sex because it feels uncomfortable, and most campaigns try to remove that discomfort. Our question was how to make the conversation easier to enter while keeping it honest, and comedy offered a room where saying the awkward thing out loud is the whole point.
Role and deliverables
We developed the campaign idea, drew the title unit and built the social-first assets that carry it.
- Campaign idea
- Title unit & typography
- Social media assets
- D&AD New Blood 2024 entry
Process
Hot pink became the ground for everything. The title unit stacks THE ONE NIGHT STAND UP in tall, condensed white capitals with a loose handwritten tagline scribbled beside it in blue, the way a comic might mark up a setlist. For outdoor and social, we pushed a performer's photograph into duotone pink and violet and laid a single line over it in the same capitals, so each piece reads like an overheard punchline.
Outcome
The entry comes together as a small, consistent kit: one title unit, one colour, one way of handling photography and type. A bus shelter poster and a square post use the same parts, which keeps the stage present wherever the campaign appears.
