U.S. Polo Assn.
From the polo field to the website.
Overview
A campaign film for the launch of U.S. Polo Assn.'s official website in India. It opens on the polo field and the brand's history, then carries that story onto the laptop and the phone, so the new site arrives as the latest chapter of something much older.
Brief and challenge
A website launch usually leads with screens and features. The brief asked for something warmer: use the brand's heritage to introduce a new digital experience, and keep the clothing for men, women and kids in view without letting the film turn into a product reel.
Role and deliverables
We wrote the structure of the film, set its art direction and designed the website showcase frames that sit inside it.
- Campaign video
- Art direction
- Website showcase frames
Process
The film is ordered as a timeline. Archival match footage and the dates 1890, 1904 and 1973 move toward 2023, set in the brand's navy and a deep red with the familiar striped rule. A map of India, washed in that red, marks the turn from history to the present, and from there the frames hand over to devices: storefront pages on a laptop, collections on three phones, a mobile page under the line "Where tradition meets innovation".
Outcome
What we delivered is one continuous sequence with a single palette, a single type voice and a fixed order: heritage first, product second. The same frames work as stills, so the showcase material can be cut down for social or used on its own while still reading as part of the launch.
