The Great Protein Drop
Overview
The Great Protein Drop is a New Year sale campaign for Yogabar's protein range. We gave the sale a name and a mark of its own, so a discount period could be staged as an event and carried from the website to the morning paper.
Brief and challenge
Sales tend to borrow the brand's everyday look and add a percentage, which makes one offer hard to tell from the next. This one needed a title people would recognise across very different surfaces, from a Meta ad on a phone to a full newspaper page.
Role and deliverables
We named the campaign, designed its badge and built every application around it.
- Campaign logo & title
- Website & Meta banners
- Newspaper & print collateral
- AI-assisted imagery
Process
The work began with the name. A run of title explorations resolved into a single stacked badge: condensed pink capitals, a script Protein cutting across them, a deep blue outline with a drop shadow and a red starburst holding the flat 45% offer. From there the badge moved onto a pink and red burst for digital, AI-generated imagery for the website and Meta banners, and a mock broadsheet titled The Yogabar Times for print, with a folded pink spread announcing that the biggest protein sale is now live.
Outcome
The delivered set runs on one badge and a short palette of pink, red and cobalt. Banners, newspaper pages and printed sheets share the same lettering and starburst, so each piece reads as part of the same drop wherever it appears.
